CCS turns public Informant
- CCS launches education campaign
- Leverages The Informant movie
- Partners with Warner Brothers
Singapore - The Competition Commission of Singapore (CCS) is running a public education campaign and is using new movie The Informant to help promote its message.
The movie, starring Matt Damon, is based on the 2009 book by the same name which was written by journalist Eichenwald and covers the mid-1990's lysine price-fixing conspiracy in the US and the involvement of Fortune 500 company Archer Daniels Midland.
The CCS first learnt about the film around a year ago and according to its director of the strategic planning division, Poon King Wang, decided it was a perfect fit in delivering a message to both the public and private sectors in Singapore about what the Commission does.
"Because the content of the movie was about one of the biggest price fixing cartels, we believed that would explain creatively why the CCS is investigating and uncovering cartels," he said.
The idea was initially tested amongst business chambers and received great feedback.
"It's a topic they felt their members should know about and something they could always watch out for - it was also seen as a fresh idea to get their members together," Poon said.
Well over 300 people recently attended the CCS-organised preview screening of The Informant, while various CCS collaterals are available at current screenings. A partnership with the Kinokuniya bookstore also involves collaterals placement while an online contest is also taking place to further push the campaign's message.
"We thought that (the movie) showed a very close parallel to what we do. People coming forward from inside the organisation - that was one of the most important messages," Poon said.
According to the CCS, the education campaign has received great feedback from all sectors and if another opportunity to push its message present itself, the Commission will again look to use new platforms.
"We are always looking for opportunities to raise awareness," said CCS chief executive Teo Eng Cheong.
"It's a good time for people to be more aware of what we do and how we do it."
In addition, the CCS has also recently launched a corporate trailer for businesses and consumers to learn more about the harms of price-fixing conspiracies.