The Lighter Side Of Metrics Today by Pat LaPointe, Tuesday, October 13, 2009
In the pressure of the current business environment, humor isn't lost. Here are a few ideas for metrics and measurement tools I've come across in my travels recently that you might like to hear about:
Aleanment Index - how you manage expectations for what will get done with fewer headcount than last year.
Bland Awareness:A measure of how uninspiring your brand is.
Brand Vasequity:A calculation of brand value taken after your marketing budget has been neutered.
Customer Satisfiction:A metric that skews customer feedback in the most favorable terms for your next presentation to senior management.
Dashbored:A comprehensive set of marketing performance metrics guaranteed to make your CEO's eyes glaze over.
Dumbographics:Statistical data describing the consumer segment stupid enough to purchase your competitor's overpriced, poor-quality product or service.
Mantric- the one metric that looks so good you hear about it over and over and over.
Misery Mix Model- a statistical methodology for ascertaining exactly why your plans failed to achieve objectives.
ROE (Return on Everything):What your CEO is demanding.
Six Stigma:A set of visible marks on your forehead signify a failed attempt at improving the quality of the creative-development process.
If you've got others, I'd love to add them to our collection - post below.
Pat LaPointe is Managing Partner at MarketingNPV -- specialty consultants on marketing measurement and metrics, and publishers ofMarketingNPV Journal, available online free athttp://www.MarketingNPV.com
Reading this comic strip reminds me why I must not be upset about what happened today. If I let anger and frustrations get better of me, I will end up hurting myself.
A hilarious TV commercial from Japan. This Japanese lady in the
story is challenging the world's record to keep her eye non-blink as
long as she can. Bravo to DENTSU, the agency produced this wonderful
spot. I just can't stop laughing even after viewing it so many times.
There's something pleasing about finding your last Tic Tacs wedged inside the dispenser and freeing them. The creator of this "Collecting Stuck Tic Tacs" gallery seems to agree. (Thanks, Dean Putney!)
As sweet as a plum
And lovely as dawn
Rolling its tongue over its gums
Like tiger and me
As happy as could be
Sat out on the porch
As the whole of the sky
Clouds quietly over
And it starts to cry
Softly on my shoulder
We don't want to grow up
But we have to grow up
As sad as I am
I do understand
I do understand,
It just makes me sad
My tiger my heart
We're growing apart
We're trying to be friends
But it's hard sometimes
To be friends with something
That eats butterflies
And pencil sharpeners
And i think it would be
Happier being free
My tiger my friend
My little godsend
I know someday we'll be happy again
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